4th of July Message

July 4, 2015

Happy 4th of July.

Before I go out and celebrate, I want to remind you that half of the year has gone by.  Time to take a look at the goals, strategies and tactics you created.  Most of you planned a revenue and profit target, some of you thought this was the year for expansion.   Remember how excited you were about the possibility of reaching those dreams?  Well, how are you doing so far?

For those of you who have hit or exceed those targets, I raise my glass to you (or, given the holiday, a beer can).  Please take some time to acknowledge your accomplishments and celebrate.  Then, after your weekend, get yourself ready for the next six months.  Get back to the planning board.  Repeat what is working,  and step up onto the shoulders of what worked so you can far exceed your dreams for 2015.

If you have not hit your projected targets, you’re not alone.  Not to worry.  You have six more months to make the difference you want to make, buy you need to get started now. Here is the quick and dirty on what to do.

  1. Create a plan.  Have goals, 3 strategies for each goal, and 5 actions for each strategy.  Then take a look. Will the goals, strategies and actions be enough to make your goals?  If so, cool.  If not, adjust.
  2. Every Friday, set about 1 hour aside, and evaluate:  did you accomplish everything you needed to accomplish to move your goals forward—Yes or No. If your response was No, you have some work to do. Review and create your next week—put in time blocks to fulfill your plan.
  3. Be your word.  That means do what you say.  Don’t blow things off just because you don’t want to….or you are too busy (very popular). Then check the following Friday.  How did you do?
  4. Repeat #2 and #3.
  5. Give yourself a positive self-talk or a talking to.  “Get over yourself.  What would Thomas Jefferson do or John Adams do?  If they had not done the amazing job they did (because they didn’t want to, after all there were fields to tend), we would not be the country we are today.

Remember, nothing is handled, get to work.   On Monday.


Self Acknowledgement

February 24, 2015


When was the last time you got thoroughly acknowledged for the awesome job you did?  I am sure that most of you know what I am talking about—you know, in baseball, when you got a slap on the butt, and an “ata’ boy”?  Even if you never were an athlete, you know what I mean.  Remember the gold stars handed out in grade school?  We all wanted those gold stars for a job well done.

Last Spring I was looking for that gold star from my husband.  I had been  working in the backyard, digging out the massive weeds that have been flourishing from gardening neglect.  I ended up the job by planting some roses and various annuals.  I waited for my husband to marvel at the work I had done and the results that had been produced.  I waited and waited and waited.  Nothing.  Then I started thinking about the last time someone said, “Great job”.  I further mused—I haven’t really been acknowledged in a long time, whether in the garden, at work, or what I do in the community.   After reaching this conclusion, I had an epiphany!  What was I waiting for??

Bottom line, don’t wait.  Don’t wait for your husband to marvel at your wonders.   Don’t wait for your clients, boss, staff, mother or person X to acknowledge you.  Acknowledge yourself.  Do it now.  After all, you are the best person to know exactly what it took to produce the result.  It only makes sense, right?

Acknowledge yourself.  Stand back from your work, take a look at it and give yourself a pat on the back.  Don’t stop until you get the sense of pride of a job well done.  If you want to really swing out, ask someone to acknowledge you.

Most of us are masterful at the self-negative assessments on a daily (minute-by-minute?) basis.  Try practicing multiple self- acknowledgements per day and see what happens in your business.  Way to go… Ata’ girl!


Getting Unstuck about Posting

March 5, 2013

I would like to talk about being stuck, and then finally, getting unstuck. As you can see, I have been stuck for 8 months–No blog posting since July 2012. Now that’s stuck. I think it is fun to see the process I went through to get unstuck. This is how it went.
1. I was busy during the summer. (wow, there’s a new one)
2. My husband was diagnosed with cancer, he had an operation and I had to “be there for him”. (This was very dramatic, and for some of you, you can relate, but really, in those months, I had time to write a couple of entries.
3. I was embarrassed.
4. I was further embarrassed after great marketing people told me to step it up and write something.
5. I thought I could never write anything original again. I have no more ideas.
6. I was mad at people telling me what to do. I became a business owner so no one could tell me what to do! (a misnomer if I’ve ever hear one). How was I going to tell these people I had nothing more to write?

Then…I happen to read a great blog entry about gardening and I got inspired. The three things I love most are: my family, being and working with entrepreneurs, and gardening. I got it back. I got the love back.

7. I found (I carved it out of my schedule) some time to just sit. Not return calls, not open mail in any form. Just sit. Ideas flew out of my brain so fast I could not capture them. After all, I was just sitting. Thank god I have a recorder nearby, I got my ideas back. I got the love back. Whew!

The sooner you get unstuck – don’t wait 8 months—the better. Quite time and love are great ingredients for getting unstuck. Let me know what you find.


Mid-year Review

July 13, 2012

Unbelieveable though it seems, we are already at the half way mark of 2012.  This is a great time to review your business goals, strategies and actions.  First, go over your goals:  if they have expired, let them go.  If they are completely unrealistic, revise.  Remember the acromym SMART?   Your goals are more available to you if they are Specific, Measureable, Actionable, Realistic and in Time.  The goal, “I will make $100,000 gross revenue from my book sales and entrepreneurial courses from July 15th-December 31, 2012”, is an example of a SMART goal for me.  Once you have created 3-5 goals, then look for the strategies you will need to focus on in order to fulfill.  From there create the actions needed to fulfill the strategy.  Book sales is one strategy to garner $100,000 in revenue.  Research publishers, find an production editor to edit more book, create a key presentation in order to sell the book, book speaking opportunities, etc., etc.  These are all actions to take inside the strategy.  Each strategy will probably have different actions.  To revise your plan, or even create one from scratch will take some time and energy, but it has a healthy ROI–working “on” your busines, not in it, will have you positively positioned for growth.

Take the time now for rethinking and revise your plan.  Then, get into action!  You only have 6 months to go!   



February 5, 2012


If you don’t love your work, how can you love your customers?  If you don’t love your customers, how can you love your work?

You might say, as the Tina Turner song goes: “What’s love got to do, got to do with it.”

Love is an exchange-a giving and taking-accommodating your individuality to being in relationship or a network of relationships.

If you are in a committed relationship with another or a family, you work to keep that relationship alive by balancing the give and take between different wants and needs.  This process involves a constellation of feelings and emotions.  If successful, we call it a loving relationship.

If you are in business, you “give” products or services to customers to meet their wants and needs that also “give” them satisfaction.  In exchange, you take their money and also “take” their appreciation in the form of return business and referrals to expand your customer base.  If successful, we call this a thriving, profitable enterprise.

If we don’t love ourselves, it is unlikely that another will love us and we will lose the relationship with our loved ones.  If we don’t love our work, it is unlikely that we will provide products and services that we satisfy ourselves or our customers.  If we don’t love our customers, it is likely that we will provide inferior or unwanted products and services and we will lose the relationship with our customers.

The following are 5 steps to take in loving your work and your customers:

  1. Know your wants and needs.  Hire a coach to identify those wants and needs you are committed to and implement a plan to achieve them.  (You’ve got to find what you love. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.   Steve Jobs)
  2. Ask your customers what they want and need.  Don’t assume you know.
  3. Make big promises to your customers and be sure you keep them.  Go outside your comfort zone in creating products and services that will surprise your customers.( If we don’t take care of our customers, someone else will .UNKNOWN)
  4. Enroll you customers in goal-setting.  Make them part of your business planning process.
  5. Celebrate your achievements with all your stakeholders-family, employees and customers.  Open houses, parties, and events give opportunities to express love for your products, services and customers.  (We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” ~ Jeff Bezos)

Take two of the five steps this month, the love month, and let me know what happened!

Lorenda Phillips of

The Essential Entrepreneur




Goal Setting for Results

January 16, 2012

If you have ever seen a goal scored in a soccer match on Hispanic TV, first the ball arches over the body of the goalie guarding the goal post and crashes into the net; then you’ll hear the announcer wail the drawn out word  GOOOOAAAALLLL; the goal scorer will tear off his shirt and throw it to the crowd; the other players hoop, holler and fall on the scorer; and the spectators scream, whistle, cry and raise banners. Everyone is excited and inspired.

In soccer, it is obvious that a goal has been achieved to the agreement and satisfaction of all participants. Otherwise you would have two teams running up and down a field aimlessly kicking a ball.  There would be no excitement and inspiration, really no game. 

In business, you routinely set and complete goals. Do your goals measure achievements that excite and inspire you and your customers?  Following are some tips for you to follow in setting goals:

Make sure goals “feel good” and express your wants and needs rather than “look good” to impress  others.     

Embrace attainable “stretch” goals that inspire and challenge you 

Shun unreachable “strain” goals that will derail and demotivate you.  

Define your goals with clarity-be specific and detailed

Reassess your goals and don’t be afraid to adapt them to the changing environment

Make a list of your values-family etc-and make sure your goals are in alignment with your values.

Develop your goals with participation from your stakeholders-family, employees, customers, and business coach.

Prioritize goals-allocate your energy and resources to those with the highest priority

Remember to generate passion, enjoyment and celebration as you work towards accomplishing your goals.

Here is to a great New Year!


Completing 2011

January 11, 2012

We are at the beginning of another business year, and it is natural that we reflect on our balance sheet of profits, losses, successes and failures of the past year.    We may have mixed emotions as we ponder the ebbs and flows of the past year, but whatever our results, we need to close the books on 2011.

We have a choice in empowering ourselves to deal with the realities of the coming year.  We can enter 2012 as a continuation of 2011; or we can face the future as a new opportunity, not forgetting the past, but opening up to the possibility that the future is a unique and distinct, not just the past carried forward in time. My opinion?  We should draw a line in time.

Completion is that line.  It’s the conscious process to help us in freeing ourselves up for the future.  We need to create a sense of closure to truly complete this year so that we can powerfully face the coming year.   And, how do we create closure?  We say so.

Here are some questions to ask yourself.  The questions and answers will serve as vehicles to complete 2011 and draw that line in time.

1) What am I most proud of from this past year?

2) What worked for me in my business in 2011?

3) What were my biggest lessons in 2011?

4) What were my biggest disappointments in 2011?

5) What am I ready to let go of from this past year?

6) What didn’t work for me in my business in 2011?

7) What do I need to begin doing in 2012 that I didn’t do in 2011?

9) What do I need to stop doing in 2012 that I did in 2011?

10) What do I need to continue doing in 2012 that I did in 2011?

As you take some time to think about and write down your answers to these questions, see if you can reflect on this past year with a sense of appreciation of what running a business has taught you—the good and the bad.  And, whatever negative judgments come up because of shortfalls, I suggest letting them go.  

By completing your year, you will give yourself the gift of appreciation and peace, and allow an opening in which you can create your goals for 2012 with a sense of freedom, clarity and power.

Happy Old and Happy New Year!